Spiritual marketing: An emerging concept in Marketing?

I received a mail today, A large scale picture was attached in it, the mailer requested me to look at the picture carefully, below that the following caution was written,

“The President of Argentina received this picture and called it ‘junk
mail.’ Eight days later, his son died.

A man received this picture and immediately sent out copies. His surprise
was winning the lottery.

Alberto Martinez received this picture, gave it to his secretary to make copies
but they forgot to distribute it. She lost her job and he lost his family.

This picture is miraculous and sacred, don’t forget to forward this within 13
days to at least 20 people.

Do Not Forget to forward and you will receive a huge surprise!! “

This is not some think new to every one; I have received hundreds of mail like this, but I never follow what it says, but there are people, who get scare and circulate these types of waste mails. This kind of forceful request is kind of an ugliest way to promote a religion.

But when you think further, there is no other structured mechanism to promote these gods, religion or a living icon, we have lot of books and finding, which talk all about marketing of the products and services and all other bala balas. But no book identified the rising needs of spiritual marketing.

Nowadays there are no of gods, goddess and living spiritual leaders, there in huge competition in this industry. All of them wanted to win the mind of the followers; it’s very complicated to survive in this type of market place which is fully cluttered with huge noise. I believe these types of ugliest promotional efforts are due to the lacking structured framework on marketing and promotion on this spiritual industry. When there are structured frameworks like 4P and 7S’s there is no need for these type mail which make respondents and followers into trouble.

There is nothing wrong in the academicians or researchers of the western world; where they have one god, one religion and they don’t have much need to find ways and means to find a solution. But for countries like India has to develop a structured spiritual marketing framework to match the emerging need.

Spirituality and religion are no more with its holiness as at today. Every think become money earning businesses. Subject to certain exception, there is no difference between a business entity and a religious organization in terms of objective. There are places where people see the god picture/statue by paying high premium price. Recently i got to know a living icon followers has asked to pay a price (nearly in thousands) to see their spiritual leader through the video conferencing method. This indicates the level of intention and crazy towards the religion. Therefore rather than closing down every think under holiness label, better to be transparent on their promotions. Which will not harm believes and hopes of the people who follow thinks in the right way.

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